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Persuasive Speech - Original Writing - 1132 Words

â€Å" No my dear,† she said. â€Å" Only you.† I guess that I should be heading to my room now, I have work early tomorrow.† Billy said a little startled. â€Å" Would you like another cup of tea?† she said ignoring that Billy wanted to leave. â€Å" No thankyou, I am going to go to sleep now.† Billy said even more uneasy. Billy went upstairs just a little bit faster than a walk. He found the room that she showed him when he first got there. He recognized the room, and walked in. He then noticed a white sheet of paper peeking out from under the bed. He then walked closer and picked up the sheet of paper. He read the paper out loud. â€Å" Get out, Get out, Get out, leave this place, leave , leave , while you are still alive.† Billy said quietly. Billy now†¦show more content†¦Billy was so tired he fell asleep almost immediately after he laid down. Billy woke up all of a sudden scared of what he had dreamed. â€Å" That was the weirdest dream that I have ever had.† Billy said. â€Å" What was the dream about?† said the landlady standing in the doorway with a knife. â€Å"Oh, nothing I didn’t see you there.† said Billy startled. â€Å" Why do you have that knife?† Billy asked quietly. â€Å" What knife? Oh, this knife, well I was putting jelly on toast for your breakfast and I wanted to check on you so I guess that I forgot to put it down.† she said laughing at herself. â€Å" What time is it?† Billy asked yawning. â€Å" It’s 5:00 a.m Mr. Davis.† she said. â€Å" It’s Mr. Weaver.† Billy said annoyed. â€Å" Oh, yes I am very sorry Mr. Weaver. I will go make breakfast now and I might see you down stairs.† She said walking away. â€Å" Okay, I will change.† he said quietly with a quivering voice. After Billy got on his clothes for work he w ent downstairs carrying his briefcase in one hand and a laptop in the other hand. He set both down and sat on the red chair. There was already toast set up with peanut butter on it on the table with more tea. Billy ate the toast and never noticed the landlady take his laptop. Billy finished the toast and the tea, even though it tasted weird, and went to find the landlady. He called for her and before he finished saying her name she appeared in the doorway. â€Å" Thank you for feeding me, giving me a bed, and being nice to me. I will pay you

Marketing Management, Eleventh Edition Free Essays

Visual Consistency was the main feature of Crispin’s advertising campaign. They gave full focus to the support background. In both their advertising campaigns they promoted the chicken costume and the Coq Roq Band rather than starting the ad with it and ending with advertising the Tender Crisp chicken and chicken fries. We will write a custom essay sample on Marketing Management, Eleventh Edition or any similar topic only for you Order Now This made the promotion not too commercial and â€Å"uncool† as believed by the young generation. Crispin did not keep the campaign duration very long. They concentrated on creating a surprising, short yet captive campaign as found in www. subservientchicken. com where the last icon was the only indication of BK’s promotion. They even went on promoting the created Coq Roq Band before airing their ads on MTV and VH-1. The tagline identified by Crispin was â€Å"Have it your way. † This tagline was used for all the promotional activities developed for Burger King. This simple but sticky tagline helped in word-of mouth publicity which is considered to be more convincing and effective. Burger King was consistently positioned as the youth’s eating style. The Brand positioning was such that the young people could identify Burger King with themselves. It was positioned as food (fast food) meant for young men. Simplicity was the central theme of BK as they shied away from being too commercial. The promotion included in-store signage to message on cups with the tagline â€Å"Have it your way. † This helped in better retention and understanding of the message by its target audience. Identifiable Selling Point of Burger King is its customized burger service to customers. This is its unique selling point (USP). This means giving a sense of importance and uniqueness to customers as they feel well served. This gives an edge to Burger King over its competitors. Works Cited Page Philip Kotler, Marketing Management, Eleventh Edition, Pearson Education Publishers, Delhi, 2003 How to cite Marketing Management, Eleventh Edition, Essays